BLUE RIBBON SPORTS aka NIKE
I recently had the chance to complete SHOE DOGS : A MEMOIR BY THE CREATOR OF NIKE. If you need motivation you must read how BLUE RIBBON SPORTS grew from a distributor for Japanese shoe maker Onitsuka Tiger (NOW ASICS) to the modern day sneaker juggernaut known as NIKE. I attached a couple images to show the transition. If you get time and need a boost or a little motivation SHOE DOGS is a must read. #ReadingRainbow
“(1962) Phil Knight sends a letter to Onitsuka Tiger...asking for a distribution license...”
“(1978) The name of the company official switches from Blue Ribbon Sports to Nike...Nike then creates the Nike Air-Sole support for future shoe designs...
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#ReadingRainbow