Howard "H" White was a hometown hero out of Hampton, Virginia. White was well known as a playground legend with handles that left defenders gasping for air and command of the court resembling General Custer. White was being recruited by the likes of North Carolina’s Dean Smith and Maryland’s Lefty Driesell, the former whom would help groom a young prospect later known as "Air" Jordan.

At Maryland, White dazzled onlookers just as he did in his hometown of Hampton, Va. White's hard work, was rewarded by having his nickname “H” placed on the back of his jersey instead of his last name. Not sure if this has ever been done in NCAA Hoops, but this made "H" a household name. Maryland had an NCAA Elite 8 appearance and was the NIT Champion in White’s last two years with the Terps.

"H" produced a short-lived NBA career due to injury, but this would just prove to show his impact on Basketball was imminent by any means. "H" would sign on as a Field Representative with Nike. During this tenure White developed a relationships with budding stars, one of them being a young man by the name of  Michael Jeffrey Jordan.

"H" would lure Jordan to "The Swoosh" after watching his exploits in the college ranks. The attack plan was to get Jordan to drop the Converse sneaker and be a leading tastemaker of a sneaker phenomenon. In other words, Jordan was known for wearing only Converse sneakers while with Carolina, but Nike wanted him. The rest is history.

Jordan and White would eventually create Jordan Brand under Nike. Fast Forward to the present and "H" is now Vice President, Jordan Brand. As stated earlier Howard "H" White's impact on the game of Basketball was imminent. Instead of simply being known as a court General for the Terps, he is also know as the "Man Behind the Air", raising the Jordan brand to iconic status and laying a path for former student-athletes to pivot to create synergy between sports and corporate America.